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Japanese Domain Name 2 <The Future of Japanese Domain and Branding> Branding your business by domain names has attracted attention all over the world, especially in the US. Japanese domains will be widespread in a few years. Domain is a unique address, and in a sense it represents your reliability. It is certain that the click rate will increase when the keyword people type in and the domain name are exactly the same. Search results by Yahoo! Japan and Google Japan, two of mega search engines, are compatible with Japanese domain names. It is also an advantage that people can tell what the website is about by simply viewing the domain names. Thus it would be a status symbol to posses a domain name with a meaningful string of letters. For the Japanese, a Japanese domain is familiar and easy to remember. Moreover, it will stand out in the print media such as business cards, and convenient when you need to tell someone your domain name. The elderly and beginners will be comfortable with Japanese domains. <Three Basic Types of Japanese Domains> There are three types of Japanese domains (those with .com, .net, and .jp), which can be accepted universally, and it would be a privilege to have them. However, the domains with .com will always stay the most popular. Your business would have a smaller risk to possess the domains which have the same words with search keyword. Considering your rival could take your desired domain name, it is sensible to make a preemptive move. It has far-reaching implications for your brand to gain Japanese domain as a tool of defense. There is little hope for a domain to be on sale again once it is taken by a corporation, not to mention a domain already taken by your rival company. |
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